Wednesday March 20

·         09:30 AM - 10:00 AM

Registration And Refreshments

·         10:00 AM - 10:15 AM

Welcome And Setting The Stage

Andrew Stockwell, Vice President, Marketing & Strategy - Asia Pacific, Forrester Research

·         10:15 AM - 10:45 AM

Understanding The Digital Behavior Of Chinese Consumers

Bryan Wang, VP & PA Country Manager - China, Forrester Research

Over the past five years, China has evolved into the largest online and mobile market; simultaneously, online shopping has become a huge consumer phenomenon. This year, we also expect China to become the largest market for social networking services. As a marketing and strategy professional, you need to better understand the behavior, attitudes, and motivations of Chinese consumers across mobile, social, and commerce touchpoints. Join us as we provide an in-depth analysis of the Chinese digital consumer and set the baseline for reaching and winning them with your digital marketing and commerce strategies. 

·         10:45 AM - 11:15 AM

How Digital Should Power Your Chinese Marketing Ecosystem

Nate Elliott, Vice President, Principal Analyst, Forrester Research

You already know the importance of digital media to your Chinese customers and that Chinese online users represent an attractive audience, but how should you effectively integrate digital channels into your marketing ecosystem? What are the unique considerations you need to bear in mind for the Chinese market? Who is having success with digital marketing in China, and why? This keynote will show you how to build a marketing ecosystem that blends digital and traditional channels to create the reach, depth, and engagement you'll need to succeed in China.

·         11:15 AM - 11:45 AM

Morning Networking Break

·         11:45 AM - 12:15 PM

Platinum Sponsor Keynote: Accenture

Patricio De Matteis, Managing Director, Accenture Interactive, Asia Pacific

Christoph Loeffler, Managing Director, Accenture Interactive, Greater China

·         12:15 PM - 12:45 PM

Driving Success Through Multiple Marketing Channels

Thibault Villet, CEO, Glamour Sales China

·         12:45 PM - 01:45 PM

Networking Lunch

·         01:45 PM - 02:15 PM

Guest Executive Forum With Appconomy: The New Frontier In Consumer Retail: Winning The Last Meter To The Customer

Brian Magierski, President and CEO, Appconomy

Despite the past decade’s gains by eCommerce, 90% of retail activity remains inside the "four walls" of stores. However, a major worldwide shift is now underway, transforming the retail landscape. The shift is from the dual, competing strategy of eCommerce and physical store presence to a new, integrated model of "apps and mortar." Mr. Magierski will survey the challenges and opportunities across various retail scenarios and will discuss how control over information flow to and from shoppers will determine the winners and losers for the next generation of consumer retail.

·         01:45 PM - 02:15 PM

Guest Executive Forum With Orange Business Services

·         02:15 PM - 02:20 PM

Intermission

·         02:20 PM - 02:50 PM

The Path To Digital Commerce Success: Creating An Offering That Drives Transactions In China

Zia Daniell Wigder, Vice President, Research Director, Forrester Research

Although China boasts the largest online population and the second-largest eCommerce market in the world, few brands selling in China are harnessing the full power of the Internet to drive revenue. Brands' online initiatives in China often lag behind those elsewhere in the world, with the shopping experience failing to meet the expectations of the increasingly savvy Chinese online buyer. To create an online experience that resonates, brands must better understand the motivations of today's online buyers and identify where retailers and brands are falling short of consumer expectations. Join us as we discuss what online shoppers value, what is missing from their experience today, and how brands can differentiate themselves by building a truly compelling experience that speaks to the unique demands of consumers in China. 

·         02:50 PM - 03:20 PM

Leverage Your Marketing Mix

Lean Wang, CEO, Lafaso

Lafaso CEO Lean Wang will provide attendees with a deep understanding of what it takes to deliver a personalized brand experience in the B2C marketplace. Mr. Wang will discuss how Lafaso successfully executed the following strategies:

·         03:20 PM - 03:50 PM

Afternoon Networking Break

·         03:50 PM - 04:20 PM

Gold Sponsor Sessions

·         04:20 PM - 04:25 PM

Intermission

·         04:25 PM - 04:55 PM

Industry Keynote With Citibank

Rajesh Yohannan, Global Mobile Banking Head, Citibank

·         04:55 PM - 05:00 PM

Closing Remarks

Andrew Stockwell, Vice President, Marketing & Strategy - Asia Pacific, Forrester Research

·         05:00 PM - 06:00 PM

Networking Reception